Corporated Idendity & Website
Categories
Branding
Client
swiss brands
Project
Corporated Idendity
Year
2020
Fotos
estragon
For Swiss Brands, we developed a complete corporate identity, including the logo, business stationery, website, and a quality seal. The visual identity was designed to communicate clarity, simplicity, and professionalism. The choice of typography and the use of red were deliberate references to Switzerland and the tradition of Swiss graphic design.
Corporated Idendity & Website
Categories
Branding
Client
swiss brands
Project
Corporated Idendity
Year
2020
Fotos
estragon
For Swiss Brands, we developed a complete corporate identity, including the logo, business stationery, website, and a quality seal. The visual identity was designed to communicate clarity, simplicity, and professionalism. The choice of typography and the use of red were deliberate references to Switzerland and the tradition of Swiss graphic design.
We were commissioned to create an identity that captures swissness in the purest way possible not using the usual cliches, folkloristic signs and Swiss crosses. It was immediately clear to us at estragon that the identity of the company, just like the future products, needed to reflect an authentic Swiss heritage and Swiss value in a contemporary interpretation. In order to achieve this aim our focus was on the typography and color only. The quality of the design lies in the abstract beauty and the intentional playfulness in the typographic detail.
We were commissioned to create an identity that captures swissness in the purest way possible not using the usual cliches, folkloristic signs and Swiss crosses. It was immediately clear to us at estragon that the identity of the company, just like the future products, needed to reflect an authentic Swiss heritage and Swiss value in a contemporary interpretation. In order to achieve this aim our focus was on the typography and color only. The quality of the design lies in the abstract beauty and the intentional playfulness in the typographic detail.
We were commissioned to create an identity that captures swissness in the purest way possible not using the usual cliches, folkloristic signs and Swiss crosses. It was immediately clear to us at estragon that the identity of the company, just like the future products, needed to reflect an authentic Swiss heritage and Swiss value in a contemporary interpretation. In order to achieve this aim our focus was on the typography and color only. The quality of the design lies in the abstract beauty and the intentional playfulness in the typographic detail.
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The quality seal represents the approval of both Swiss Brands and the Swiss government, confirming that a product meets the defined brand and quality standards. Displayed prominently on the front of every product package, it serves as a visible mark of authenticity and provides consumers with confidence that the product is officially licensed and quality approved.
The quality seal represents the approval of both Swiss Brands and the Swiss government, confirming that a product meets the defined brand and quality standards. Displayed prominently on the front of every product package, it serves as a visible mark of authenticity and provides consumers with confidence that the product is officially licensed and quality approved.
The quality seal represents the approval of both Swiss Brands and the Swiss government, confirming that a product meets the defined brand and quality standards. Displayed prominently on the front of every product package, it serves as a visible mark of authenticity and provides consumers with confidence that the product is officially licensed and quality approved.
